404 is a futuristic pizza brand inspired by the early internet — the glitches, pixelation, and hazy HTML screens we all recognize. Built around the idea of a “404 error,” the brand leans into the unexpected, positioning itself as a break from everything traditional pizza culture usually looks like.

Full branding and art direction shaped 404 into a distinctly digital-first pizza brand, pulling from early internet and glitch-era aesthetics to separate it from traditional food culture. The work extended across identity, packaging, and product.