Selected Copy for Helmut Lang’s 2020 Re-Edition “Stay Home” Campaign & Collection.

The executed copy and design references Helmut’s shift to capturing the online experience ahead of the curve, Lang opted to present his Fall/Winter 1998 collection through a series of digital images on his website, a move that was considered revolutionary at the time.

Recognition for the copy by Vogue regarding the collection.

Role, Copy, Concept, Product

Year, 2020

Spring 1998 Collection, Screenshot of original uploads

F/W 1998 Collection, Screenshot of original stream