Maxallure

The Future

1990s

1980s

Today


Project

Maxallure Skateboards


Work

Collaboration

Product Design

Campaign


Date

2018-2019


Information

Founded by legend Karl Watson, Maxallure is the product of San Francisco skating in the modern day. With riders like Lil Dre the footprint in both fashion and skateboarding is led by their youthful team.

A collaboration was in order to showcase three iconic time periods in skateboarding history. 80s, 90s and Today. Each skate deck was design in inspiration with the time period and its impact to the culture of skating.