WCO

Icon Lockup Varients

Color Palette


Project

WCO


Work

Identity

Packaging

Creative Direction


Date

2019


Information

WCO is a contemporary menswear label based in Austin, Texas. Joining minimalistic garments and ethical Made in America materials. WCO offers a new elevated take on the modern everchanging world of menswear.

A complete restoration of the brand was undergone, occupying the forefront of the brand with a blend of Stencil-serif’s and a geometric sub-typeface.

As the brand thrives through a monotone color palette, the packaging reflects is subtle notion of a elevated simplicity. Leaving the product itself to create the experience.

Photography provided by Edsel